Delhi, the capital of India, is home to a good 19.5 million people and is considered to be the heart of the nation. Being a densely populated city, Delhi has a large count of newspaper readers who wish to remain informed and updated. Newspaper advertising has immense scope in Delhi on account of the high readership the medium of newspapers enjoy, thereby driving more response towards the advertisements placed.

The most basic and common types of newspaper advertisements are - Classifieds and Display.

• Classified advertisements are smaller advertisements, usually placed on the left hand side of the newspapers and are charged on a per square cm basis. When such classifieds are composed using plain text, they are referred to as “Classified Text” advertisements and when such classifieds include an image, they are termed as “Classified Display” advertisements. Normally classified display advertisements cost higher than the simple classified text advertisements, but both these classifieds are the most common choice for advertisers or the common public, even in Delhi, to spread their message. The common subcategories available under classifieds option are : Matrimonial, Property, Recruitment, Business, Announcements, Obituary, Education, Astrology, etc.
• Display advertisements, on the other hand, can be of various sizes, depending upon the budget of the advertiser and the impact the advertisement intends to create. The size and rates for such advertisements purely depend upon the advertisement space it occupies on the newspapers. Full page advertisements, half page advertisements, quarter page advertisements are the standard newspaper advertising options for display advertisements and the larger the size, the higher is the cost of advertising.

Much like the options available to go for newspaper advertising in any other city in India, it si possible for advertisers to place an ad with the newspapers directly booking the advertisement with the publication or can conveniently opt for choosing the online booking option provided by various online ad booking websites, thereby acting as an intermediary between the advertiser and the publication, saving them time, effort and money.