The Indian Capital, Delhi has a population which consists of Diaspora of Indians. The variety in demography ensures that no media planning strategy can be repeated to ensure success. With focus on consumers and their needs ruling the roost in marketing psyche these days, it is time for a more granular approach to marketing in Delhi.

The segmentation of the audience and use of perfectly balanced media tools should be used to achieve marketing goals. We at releaseMyAd recognize this fact and have developed strategies to fence in the target audience. Traditional media like newspapers in Delhi is used to garner as much audience as possible but the granular marketing approach ensures that we understand the difference between the readers of Times of India and Hindustan Times, Navbharat Times and Dainik Bhaskar. We have achieved this understanding through our thorough research.

Our team at releaseMyAd knows research is an ongoing process and the choice of media is an essential part of media planning along with the use of the chosen media. So, we create focused media strategies. Delhi has several radio stations like Radio Mirchi, Big Fm, Red FM and others, all co-existing. What makes each of these stations unique in terms of advertising is their audience base. Which part of the demography tunes into which Delhi radio-station and during what hours is a closely guarded secret within the releaseMyAd community.

Specific marketing research and marketing wisdom allows our media planning team to help you decide on the best cinema halls of Delhi. After all movie-goers of PVR Cinemas, Wave Cinemas and Fun Cinemas do not share the same mind-frame.